The Pink Stuff: Is This Trendy Cleaner Worth The Hype?

I’m often amazed by the helpful hacks and recipes I stumble upon during my irregular visits to the TikTok app. While I’m more interested in Instagram Reels, I try to keep up with what’s making the rounds on TikTok, especially regarding cleaning.

Recently, I’ve been seeing the #ThePinkStuff hashtag all over the place, and when I realized it had more than 116 million collective views, I had to learn more! To my delight, The Pink Stuff was a cleaning product that really did live up to the hype!

What Is The Pink Stuff?

For the unfamiliar, The Pink Stuff is a bright pink cleaning product with a paste-like consistency. It’s useful for scouring a variety of grimy household surfaces.

If you’re wondering why you haven’t heard of The Pink Stuff before, it’s probably because this UK-based product only recently became available in the U.S.

The primary ingredients in The Pink Stuff — baking soda, quartz, sodium silicate, and soap —combine to form an abrasive, grease-dissolving cleaning paste. Due to its abrasive quality, it’s a good idea to spot-test more delicate surfaces and painted walls before committing.

In addition to being effective, The Pink Stuff consists of 99% natural ingredients, is environmentally friendly and non-toxic, and is never tested on animals, which are all wins in my book.

What Can I Clean With The Pink Stuff?

One of the best things about this product is how versatile it is. You can use The Pink Stuff to clean a variety of surfaces around the house, including:

Stainless steel sinks and faucets
Glass shower doors
Scorched pots, pans, and casserole dishes
Spills and splatters inside your oven
Ceramic tile and grout
Grimy kitchen appliances
Tools, outdoor furniture, and grills

How To Use The Pink Stuff

Scoop up some of the pink paste using a cloth or sponge, then apply it to the surface you want to clean using circular motions. To reduce the need for elbow grease, especially when cleaning particularly grimy surfaces, try smearing it onto the surface and waiting about 10 minutes before scrubbing.

The paste has a consistency that’s sort of like peanut butter mixed with sand, and it’s easy to spread across cooktops and other surfaces. I’ve been applying The Pink Stuff with a microfiber cleaning cloth, letting it sit for a few minutes, then rinsing the cloth and using it again to scrub the paste to reveal a shiny, clean surface.

While a cloth works great, I’ve also seen TikTokers use sponges or steel wool with great results. Just be careful that you choose the right tool for the right surface, meaning that whatever tool you use won’t scratch the surface you’re trying to clean.

The Takeaway

I have to say I’ve been impressed by The Pink Stuff, and that’s coming from someone who has tried a lot of cleaning products over the years! It works well, is easy to use and clean up, and no one seems to complain about its light berry scent.

I’ve cleaned three surfaces with it so far, and while it worked well on the glass stovetop and did an excellent job cleaning up cookware, I wasn’t as impressed with the results after using it to clean grimy cookie sheets. (For that task, I’ll stick with my go-to method.)

It’s great for cutting through greasy messes and lighter stains, but the stubborn baked-on grime on my cookie sheets proved to be a bit beyond the scope of The Pink Stuff.